As Australia and New Zealand’s leading full-service fundraising and marketing agency, Donor Republic offers you a comprehensive suite of solutions and services, brought to you by an award-winning team with unparalleled industry experience. From initial planning to final execution, we provide everything you need under one roof to ensure all the vital elements of your fundraising and marketing strategy work together for maximum impact.
Whether it's a high-performing tax appeal, a soul-stirring acquisition campaign, or a finely tuned digital journey, we know what it takes to engage the hearts and minds of donors. Our appeals team includes some of Australia's most talented strategists, copywriters, and designers, who will bring your proposition to life and create compelling campaigns that get optimal results for your investment.
Aiming big with a regular appeal
Peter Mac asked for a three-wave appeal to their best supporter segments. The goal was simple but ambitious: raise more than any previous cash appeal.
Finding success despite severe limitations
Sourcing content for international charities like Oxfam is a difficult task. For their all-important EOFY campaign, we were tasked to build a compelling fundraising appeal, but without any new base or case study content.
One of the fundamental drivers for donors to support your organisation is how they feel about and perceive your brand. While logos and taglines are important brand assets, the true essence of a brand is in the heart of your mission and the effectiveness of your impact. We know how to develop and build a distinctive brand for your organisation that supporters and customers will not only trust but come to love.
Attracting new regular givers with a two-step strategy
In 2020, the Harry Perkins Institute of Medical Research approached Donor Republic with a new concept – a free habit tracker guide – that they hoped would help convert one-time donors to regular givers.
Taking Cancer Council’s brand marketing to new levels
Cancer Council NSW and Donor Republic have been working together for more than 12 months to develop an exciting new digital brand marketing campaign.
The impact of recent lockdowns and social restrictions has exponentially accelerated the growth and importance of digital fundraising. Our dedicated digital team of specialist strategists, copywriters and designers is highly experienced in all aspects of digital fundraising from paid advertising to organic marketing. Whether it's 2 Step to Regular Giving, Gifts in Wills, Cash Appeals, Engagement Journeys, our team have some of the best digital experience in the sector. We work with you across all channels to ensure your digital fundraising achieves the exceptional results you deserve.
National digital 2-step acquisition
We were tasked with bringing together Ronald McDonald House Charity’s national office and eight regional chapters, to co-design a number of 2-step campaign concepts that would help generate new RG leads.
Getting food to hungry families in crisis
In June 2021 we worked with Foodbank NSW & ACT to launch an emergency appeal in response to the economic impact of Sydney’s evolving COVID lockdown which caused widespread job losses and financial hardship.
With the costs of acquiring new donors continuing to rise across the sector, there's never been a more important time to ensure you have a solid Donor Care strategy in place. We'll help you get to know the hearts of your supporters, so you can build genuine relationships with them, care for them in ways they value, and gently encourage them towards deeper commitments.
Creating powerful communications by listening to donors
We were asked to help reboot Cancer Council South Australia’s entire regular giving communications strategy by developing a brand-new proposition.
The Alfred asked us to develop a supporter survey that would provide vital biographical information, new stories, updated contact details, and an understanding of what the hospital meant to supporters.
Baking cakes, reading books, walking over bridges, shaving heads, and more. We love events and peer-to-peer campaigns! Our experience in this area is second-to-none, and the results speak for themselves. Explore some of our inspiring case studies to see how we've helped many of the country's best-loved charities achieve record-breaking revenue through in-person events, virtual events and peer-to-peer campaigns.
Embracing creativity and building a committed community
Ronald McDonald House Charities WA came to Donor Republic looking to raise more funds, appeal to a new supporter group, build awareness, and create a more immersive brand voice for their peer-to-peer event, Up All Night.
Putting the fun back into the run – and lifting revenue 500%
The Mater International Women’s Day Fun Run team approached Donor Republic for help to grow the event from a base line of $286,000 revenue in 2016.
There has been incredible growth in Gifts in Wills in recent years, with Donor Republic at the forefront of this increasingly important area of fundraising in Australia. We help you identify your ideal Gifts in Wills prospects, and create thoughtful programs and campaigns to encourage them to continue their impact into the future by leaving your charity a gift in their will.
The Alfred asked us to develop a supporter survey that would provide vital biographical information, new stories, updated contact details, and an understanding of what the hospital meant to supporters.
Developing a truly meaningful Gifts in Wills campaign
Cancer Council NSW asked Donor Republic for help to create a fresh strategy for their Gifts in Wills program - to develop a memorable and compelling proposition that would appeal to and engage their donors in a personal and meaningful way.
Mid and major donors are a unique group of deeply engaged donors seeking to support systemic long-term change, rather than simply addressing immediate needs. For that reason, it's important that charities communicate and care for these highly generous and financially astute donors in ways that speak effectively to their personal desires and motivations.
The changing needs of homelessness
For decades, Hutt St Centre has adapted to the needs of people experiencing homelessness around Adelaide and helped thousands of people take their first steps towards permanent accommodation.
Monthly supporters are the bedrock of all not-for-profit organisations, providing the stability and predictability needed to plan for the future and ensure sustained impact. The Donor Republic team have decades of experience in all areas of regular giving and can help you with strategic planning, proposition development, digital campaigns, mail packs, financial modelling and more.
Creating powerful communications by listening to donors
We were asked to help reboot Cancer Council South Australia’s entire regular giving communications strategy by developing a brand-new proposition.
Creating a fundraising roadmap to help feed Australia
For years, Foodbank’s mission of getting food to hungry Australians has required a focus on practical issues such as food supply, warehousing and logistics.
At the core of every successful fundraising and marketing campaign is an expertly crafted and skillfully executed strategy. Every strategy we devise for our clients is driven by a deep understanding of the motivations and expectations of supporters, backed by thorough knowledge of the latest fundraising research, and informed by the hard-won wisdom that only comes from decades of experience.
Attracting new regular givers with a two-step strategy
In 2020, the Harry Perkins Institute of Medical Research approached Donor Republic with a new concept – a free habit tracker guide – that they hoped would help convert one-time donors to regular givers.
Helping an Aussie classic rediscover its winning ways
Before working with Donor Republic, the Australia’s Biggest Morning Tea campaign had begun to reach out from its roots in an attempt to expand into new markets. However, as the event moved away from its core proposition, it suffered an ongoing decline in revenue.