Peter Mac asked for a three-wave appeal to their best supporter segments. The goal was simple but ambitious: raise more than any previous cash appeal.
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Sourcing content for international charities like Oxfam is a difficult task. For their all-important EOFY campaign, we were tasked to build a compelling fundraising appeal, but without any new base or case study content.
In June 2021 we worked with Foodbank NSW & ACT to launch an emergency appeal in response to the economic impact of Sydney’s evolving COVID lockdown which caused widespread job losses and financial hardship.
Blind Low Vision NZ asked Donor Republic to develop a creative acquisition campaign to cold lists with the goal of attracting new donors and creating an uplift in overall giving.
For years, Foodbank’s mission of getting food to hungry Australians has required a focus on practical issues such as food supply, warehousing and logistics.