Ronald McDonald House Charities WA came to Donor Republic looking to raise more funds, appeal to a new supporter group, build awareness, and create a more immersive brand voice for their peer-to-peer event, Up All Night.
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We were tasked with bringing together Ronald McDonald House Charity’s national office and eight regional chapters, to co-design a number of 2-step campaign concepts that would help generate new RG leads.
Peter Mac asked for a three-wave appeal to their best supporter segments. The goal was simple but ambitious: raise more than any previous cash appeal.
Sourcing content for international charities like Oxfam is a difficult task. For their all-important EOFY campaign, we were tasked to build a compelling fundraising appeal, but without any new base or case study content.
For decades, Hutt St Centre has adapted to the needs of people experiencing homelessness around Adelaide and helped thousands of people take their first steps towards permanent accommodation.
We were asked to help reboot Cancer Council South Australia’s entire regular giving communications strategy by developing a brand-new proposition.
The Alfred asked us to develop a supporter survey that would provide vital biographical information, new stories, updated contact details, and an understanding of what the hospital meant to supporters.
In June 2021 we worked with Foodbank NSW & ACT to launch an emergency appeal in response to the economic impact of Sydney’s evolving COVID lockdown which caused widespread job losses and financial hardship.
In 2020, the Harry Perkins Institute of Medical Research approached Donor Republic with a new concept – a free habit tracker guide – that they hoped would help convert one-time donors to regular givers.