The challenge
The Mater International Women’s Day Fun Run team approached Donor Republic for help to grow the event from a base line of $286,000 revenue in 2016.
Our approach
We developed a multi-year strategy to increase participation and revenue including cutting-edge gamification, supporter journey maps, website integration, participant experience, VIP club to recognise and reward, and powerful, emotional storytelling to demonstrate impact.
The results
Our strategy for the Fun Run has driven incredible results across the board, picking up a number of awards along the way!
- Raised over $1million for the first time in 2020
- New virtual/physical hybrid event raised a record-breaking $1.5million in 2021
- Surpassed 2021 fundraising targets by 38%
- Results up YOY by 50% in 2021
- FIA Event of the year 2018 and 2020
Our client
Participants in The Mater International Women’s Day Fun Run walk or run 5 km with their community anywhere across Queensland, raising funds for personalised, practical support services and life-saving breast cancer research at Mater.
Learnings
Through best practice digital marketing, retention, and reactivation communications, the Fun Run has grown from 10,000 to 15,000 participants and increased revenue five-fold in five years.