The challenge

Ronald McDonald House Charities WA came to Donor Republic looking to raise more funds, appeal to a new supporter group, build awareness, and create a more immersive brand voice for their peer-to-peer event, Up All Night.

Our approach

Introducing best practice fundraising tactics, our approach included an increased focus on cause messaging across the entire participant communications journey.

We leveraged motivating gamification elements, dedicated fundraising pressure points, a refreshed design, and a more conversational tone of voice.

The results

For a first-year event with Donor Republic, we saw some outstanding results.

• $1,576,676 raised – up 70%
• 1,276 registrations, 228 teams – up 32%
• Average individual raised $1,241 – up 24%
• Average team raised $5,827

The client

Ronald McDonald House is an essential service for thousands of families with seriously and critically ill children. Some need us for a night, some for over a year. Their mission is to keep families together during the most difficult of times.

Learnings

A combination of best practice fundraising and creative innovation led to incredible success and helped increase revenue by more than 70%.