Whether it's a high-performing tax appeal, a soul-stirring acquisition campaign, or a finely tuned digital journey, we know what it takes to engage the hearts and minds of donors. Our appeals team includes some of Australia's most talented strategists, copywriters, and designers, who will bring your proposition to life and create compelling campaigns that get optimal results for your investment.
- Strategy development
- Direct mail acquisition packs
- Single and multi-wave appeal packs
- Major and shoulder appeals
- Digital only appeals
- Full conceptual development
- End to end project management
- Appeal digital integration - PURLs (EDM & SMS)
- Integrated video production
Peter Mac asked for a three-wave appeal to their best supporter segments. The goal was simple but ambitious: raise more than any previous cash appeal.
Sourcing content for international charities like Oxfam is a difficult task. For their all-important EOFY campaign, we were tasked to build a compelling fundraising appeal, but without any new base or case study content.
In June 2021 we worked with Foodbank NSW & ACT to launch an emergency appeal in response to the economic impact of Sydney’s evolving COVID lockdown which caused widespread job losses and financial hardship.