The Alfred

The challenge

As part of a Gifts in Wills campaign for The Alfred, we were asked to develop a supporter survey that would provide vital biographical information, new stories, updated contact details, and an understanding of what the hospital meant to supporters.

Our approach

We created an engaging supporter survey pack that was sent to 8,800 loyal Alfred supporters, helping us to identify Gifts in Wills opportunities from the pool of existing donors.

We also used the pack to encourage significant gifts and regular giving as additional options for supporting the hospital’s work.

The results

The pack was well received by supporters and produced a large number of responses:

  • Over 1,100 survey responders = 13% response rate.
  • 1.18 ROI – single gift income
  • Over 120 new Gift in Wills leads identified
  • An additional 149 leads indicated an interest in leaving a significant gift or becoming a regular monthly giver

Our client

The Alfred is a health service caring for all Victorians, and the provider of 14 statewide services including major trauma, burns, intensive care and organ transplants.

Learnings

Supporter surveys continue to be a key way that organisations can uncover potential Gifts in Wills leads, while also gathering informative data and new stories for future campaigns.