The challenge

Cancer Council NSW and Donor Republic have been working together for more than 12 months to develop an exciting new digital brand marketing campaign.

Our approach

We collaborated on a range of programs including Healthy Lunch Boxes, ‘The Thing About Advanced Stage Cancer’ podcast, a new alcohol awareness initiative, an Exercise In Survivorship webinar series, and Dry July 2021.

More recently we have developed, built and sent a new monthly brand email newsletter series aimed at engaging leads generated through our brand marketing campaigns.

The results

Over a 12-month period, the new brand marketing campaign for Cancer Council NSW has delivered some exciting initial results:

• Over 1.5 million video thruplays
• 100,000 landing page views
• 28,000 leads

Our client

Cancer Council is Australia’s leading cancer charity, and the only Australian charity working across every aspect of every cancer, from research to prevention and support.

Learnings

Our partnership has seen dramatic growth at all levels of the funnel from awareness to consideration and conversion, leading to increased leads, and ultimately more support for cancer research.