Account Manager – Campaigns & Digital
Georgie started her career at lifestyle PR agency, Liquid Ideas. After having the opportunity to work on communications strategies for R U OK?Day and OzHarvest, Georgie quickly discovered her passion for working with organisations with the ability to create positive social change. For the last five years she has been dedicated to working in the not for profit sector.
As events manager at food rescue charity OzHarvest, Georgie was responsible for strategy and execution of all major and minor fundraising events. This included the organisation’s annual flagship event, the CEO CookOff, where in 2016 she contributed to growing event revenue by 55% YOY, raising more than $1.7m.
Her love for a challenge and getting her hands dirty took her across the pond to London where she joined a lean team of three setting up the operations for start-up charity UKHarvest, based on OzHarvest’s food rescue model. In addition to scoping partnership and funding opportunities, she was a key part of the project team to deliver the first UK CEO CookOff event in partnership with the Jamie Oliver Food Foundation. The event raised over £555k to fund the launch of UKHarvest.
In Georgie’s most recent role at the British Heart Foundation, she managed several peer to peer digital fundraising campaigns, including Dechox and MyMarathon. Key to her role was mapping and building multi-channel supporter journeys. In 2018 she contributed to Dechox’s most successful year to date, acquiring over 20k participants and raising almost £1.2m.
Georgie’s areas of expertise include; peer to peer fundraising, one-off events, digital fundraising, supporter acquisition and stewardship and project management.
She loves events and complex projects – give her a spreadsheet and detailed timeline any day of the week.