There has been incredible growth in Gifts in Wills in recent years, with Donor Republic at the forefront of this increasingly important area of fundraising in Australia. We help you identify your ideal Gifts in Wills prospects, and create thoughtful programs and campaigns to encourage them to continue their impact into the future by leaving your charity a gift in their will.
Our Services
- Strategy development
- Value proposition and creative expression
- Journey mapping
- Multi-wave conversion packs
- GIW digital ad strategy and management
- GIW engagement journeys
- GIW videos
The Alfred asked us to develop a supporter survey that would provide vital biographical information, new stories, updated contact details, and an understanding of what the hospital meant to supporters.
Developing a truly meaningful Gifts in Wills campaign
Cancer Council NSW asked Donor Republic for help to create a fresh strategy for their Gifts in Wills program - to develop a memorable and compelling proposition that would appeal to and engage their donors in a personal and meaningful way.
Breaking new ground with a multi-wave Gifts in Wills campaign
After a number of years without change, Vision Australia’s Gifts in Wills program needed a boost to its prospects pipeline and Donor Republic were invited to find new and innovative ways to inspire and educate donors to leave a gift in their Will.