Integrating Gifts in Wills & Major Donors into your Individual Giving Program

Individual Giving fundraisers are already driving some of the most crucial revenue streams for charities. But did you know that your Individual Giving program holds untapped potential to grow Major Donors (MD) and Gifts in Wills (GIW)?

Here’s why you should watch this webinar:

• 4 out of 5 known Gifts in Wills prospects are sourced from cash appeal programs – right where you’re already focusing your energy.
• 55% of Major Donors are cultivated from digital and direct mail cash-giving programs.

Your Individual Giving program is not just about sustained cash revenue—it’s also the foundation for future growth in your organisation’s Major Donor and Gifts in Wills pipelines. By strategically integrating these elements into your IG strategy, you can develop long-term donor relationships that go beyond single and regular gifts.

What You’ll Learn:

• Discover how to use your existing IG activities to identify and nurture MD and GIW prospects.
• Implement practical strategies to seamlessly incorporate MD and GIW fundraising into your existing cash and digital programs.
• Hear real-world success stories about integrating these initiatives.
• Get actionable insights to enhance your current approach.

Whether you’re already experimenting with these strategies or are looking to start from scratch, this session is packed with insights tailored for Individual Giving fundraisers.