Ronald McDonald House Charities WA came to Donor Republic looking to raise more funds, appeal to a new supporter group, build awareness, and create a more immersive brand voice for their peer-to-peer event, Up All Night.
We were tasked with bringing together Ronald McDonald House Charity’s national office and eight regional chapters, to co-design a number of 2-step campaign concepts that would help generate new RG leads.
Peter Mac asked for a three-wave appeal to their best supporter segments. The goal was simple but ambitious: raise more than any previous cash appeal.