🎄 Want a step-by-step checklist to build your best-ever Christmas Appeal? Then this free webinar is for you.

We know Christmas can be your biggest fundraising moment of the year, but strong results don’t happen by accident.

In this free, practical session, Ashleigh Yardy, Brent Frewen & Josie Peach will walk you through the essential elements of high-performing Christmas Appeals:

✅ A compelling, donor-led proposition
✅ Multi-wave campaign structure
✅ Case study selection and story flow
✅ Clear, motivating dollar handles
✅ Direct Mail and Digital best practice
✅ Benchmarks to guide decision-making
✅ Real copy examples – the good and the not-so-great
✅ A planning checklist you can use right now

We’ll also explore how to tailor your approach based on your campaign size and channel mix, and how Christmas fits into your year-round donor engagement strategy.

This is your chance to get ahead on Christmas and start shaping your strategy with clarity and confidence.