The challenge

HalfCut is a small, but rapidly growing charity founded by incredibly energetic couple, Jimmy and Jess. The couple asked for Donor Republic’s help in their goal to raise $1 million to purchase 13.8 hectares of the Daintree Rainforest for preservation.

Our approach

We worked with Jimmy and Jess to clarify their branding and proposition, and develop an integrated strategy to acquire more supporters for the HalfCut Challenge, where participants shave half their beard, or colour, cut or braid half their hair.

The results

For a growing organisation, HalfCut have achieved some impressive results in a short space of time.

  • Raised – $948,565 – up 159%
  • 664 registrations, 115 teams
  • Average individual raised $1,019 – up 20%
  • Average team raised $8,593 – up 133%
  • Registrations up by 106%

The client

HalfCut is a peer to peer, social and environmental movement that engages all people to raise funds for forest regeneration and conversation.


Jimmy and Jess created HalfCut from scratch and achieved so much on their own. By partnering with our team of experts and applying our strategies, they’re set to become one of Australia’s most exciting and powerful movements for positive change.

Jimmy & Jess from HalfCut