How to Turn a First Gift into a Lifelong Relationship

The first 90 days are make-or-break for donor retention, and right now, too many new donors are walking away simply because they don’t feel valued.

In this webinar you’ll gain practical, data-backed insights into how to strengthen your donor relationships and retain more supporters long-term.

This session will show you how to:

• Build a multi-channel onboarding journey that creates genuine emotional connection.
• Understand and track the key metrics that matter. Second gift rate, retention rate, LTV, and CPA.
• Use personal touch points like SMS, calls, and impact stories to keep donors engaged.
• Plan the perfect second ask. When to ask, how to ask, and why it’s the most critical moment in your donor’s journey.
• Learn from real-world success stories like Foodbank NSW & ACT, whose donor retention grew from 45% to 66% in just three years.

Whether you’re leading a fundraising team or managing donor communications, this is your opportunity to learn from two of Australia’s leading experts in donor engagement and retention.

By the end of the session, you’ll walk away with a clear roadmap to audit your current donor journey, identify your gaps, and start transforming first-time givers into lifelong supporters.