Build or refresh your Major Gifts Portfolio with confidence

Building or refreshing a major gifts portfolio can feel overwhelming, especially without a clear structure to guide your efforts. Too often, fundraisers spread their time too thinly or focus on the wrong prospects, limiting their ability to secure transformational gifts.

In this webinar, you’ll gain a practical, proven framework for identifying, prioritising, and managing major donor prospects using the Linkage, Ability, and Interest (LAI) model.

This session will show you how to:
• Identify potential major donors using your existing data, networks, and research.
• Qualify prospects objectively with a clear LAI scoring approach.
• Prioritise your time and focus on donors with the highest giving potential.
• Build a realistic and achievable gift chart to support your fundraising goals.

Whether you’re new to major gifts, part of a growing organisation, or looking to bring more focus and discipline to your portfolio, this session offers actionable guidance you can apply immediately.

Learn how to invest your time where it matters most and build stronger, more effective donor relationships that drive meaningful results.

Now available on demand, you can access the full recording and slides to revisit the session and start applying these strategies right away.